Last updated: February 26, 2026

CUVR operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). CUVR is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase or other transaction using the Services, communicate with us, or receive text (SMS/MMS) messages from us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

•        Contact Details: Your name, address, billing address, shipping address, phone number (including mobile number), and email address.

•        Financial Information: Credit card, debit card, and financial account numbers; payment card information; transaction details; form of payment; payment confirmation; and other payment details.

•        Account Information: Your username, password, security questions, preferences, and settings.

•        Transaction Information: The items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.

•        Communications: Information you include in communications with us, for example, when sending a customer support inquiry, submitting a form on our website, or responding to a text message.

•        SMS/Text Message Information: Your mobile phone number, carrier information, opt-in and opt-out status, message history, and any information you provide in response to text messages we send.

•        Geolocation Data: Precise or approximate geographic location information collected when you scan a QR code on or associated with our products, visit our website, or interact with the Services. QR codes embedded on our products may collect your location data at the time of scanning, which helps us and our Content Partners understand where products are being used and engaged with.

•        Device Information: Information about your device, browser, or network connection, your IP address, and other unique identifiers.

•        Usage Information: Information regarding your interaction with the Services, including how and when you interact with or navigate the Services, and your interactions with QR codes on our products.

•        Form Submission Data: Any information you voluntarily provide through forms on our website, including contact forms, artist inquiry forms, or feedback submissions.

•        User-Generated Content: Photos, images, videos, reviews, ratings, comments, testimonials, and any other content you voluntarily submit to us or post on or through the Services, including images of our products in use.

2. Personal Information Sources

We may collect personal information from the following sources:

•        Directly from you, including when you create an account, visit or use the Services, communicate with us, submit a form, opt in to receive text messages, or otherwise provide us with your personal information.

•        Through QR codes on our products, including geolocation data, device information, and the time and date of the scan when you use your device to scan a QR code embedded on or associated with our products.

•        Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

•        From our service providers, including when we engage them to enable certain technology (such as Twilio for SMS messaging) and when they collect or process your personal information on our behalf.

•        From our partners or other third parties.

3. How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

3.1 Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.

3.2 SMS/Text Message Communications

If you opt in to receive text messages from us, we may use your mobile phone number to send you transactional messages (such as order confirmations, shipping updates, and delivery notifications) and, where you have separately consented, promotional and marketing messages about our products and services. Message frequency varies. Message and data rates may apply. You can opt out of text messages at any time by replying STOP to any message you receive from us. For help, reply HELP or contact us using the information provided below.

We use third-party service providers, which may include Twilio and/or Quo, to deliver SMS/MMS messages. Your information is shared with these providers solely for the purpose of delivering text messages to you and is governed by their respective privacy policies.

By opting in to receive text messages, you expressly consent to receive recurring automated marketing and transactional text messages at the mobile number you provided. Consent is not a condition of any purchase. You may revoke your consent at any time by texting STOP.

3.3 Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

3.4 Security and Fraud Prevention

We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, to protect public safety, and to secure our services.

3.5 Communicating with You

We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

3.6 Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

4.1 Service Providers

We share information with Shopify, vendors, and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, and SMS/text messaging delivery (such as Twilio and Quo).

4.2 Business and Marketing Partners

We share information with business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

4.3 Artists, Creators, and Intellectual Property Owners

Important: When you purchase products from our store that are associated with a particular artist, creator, brand, or intellectual property owner (each, a “Content Partner”), we may share your personal information—including your name, email address, phone number, shipping address, and full purchase history related to that Content Partner’s products—with the applicable Content Partner or their authorized management and representatives.

This information is shared so that Content Partners can understand their audience, fulfill their obligations related to the products you purchased, communicate with you about related products or events (subject to your communication preferences and applicable law), and improve the products and experiences they offer through our platform.

Content Partners who receive your personal information are required to handle it in accordance with applicable privacy laws. If you have questions about how a specific Content Partner uses your information, we encourage you to contact them directly or reach out to us for more details.

4.4 At Your Direction

When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

4.5 Corporate Transactions and Legal Obligations

We may disclose your information to our affiliates or otherwise within our corporate group, or in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

5. SMS/Text Messaging Terms and Compliance

This section provides additional terms that apply specifically to our SMS/text messaging program.

5.1 Consent and Opt-In

By providing your mobile phone number and opting in through our website, at point of sale, or through any other method we make available, you consent to receive recurring automated text messages from CUVR at the mobile number you provided. You understand that consent is not required as a condition of purchasing any goods or services. You may opt in to receive one or more of the following types of messages:

•        Transactional messages, including order confirmations, shipping and delivery updates, and account notifications.

•        Promotional and marketing messages, including product announcements, sales, special offers, and event notifications related to CUVR and our Content Partners.

5.2 Message Frequency and Charges

Message frequency varies based on your interactions with us and the types of messages you have opted in to receive. Standard message and data rates from your wireless carrier may apply. CUVR is not responsible for any fees charged by your wireless carrier.

5.3 Opt-Out

You may opt out of receiving text messages at any time by replying STOP (or UNSUBSCRIBE, CANCEL, END, or QUIT) to any text message you receive from us. After you opt out, you will receive a single confirmation message, and we will not send you any further text messages unless you opt in again. Opting out of text messages will not affect your ability to receive email communications or use the Services.

5.4 Help

For assistance with our text messaging program, reply HELP to any text message you receive from us, or contact us using the information provided in the Contact section below.

5.5 Supported Carriers

Our SMS program is supported by most major U.S. wireless carriers. Carriers are not liable for delayed or undelivered messages.

5.6 No Sharing for Third-Party Marketing

We will not sell, rent, or share your mobile phone number or SMS opt-in data with third parties for their own marketing purposes. Information collected through our SMS program will only be used as described in this Privacy Policy and in compliance with the Telephone Consumer Protection Act (TCPA) and other applicable laws.

6. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

7. Your California Privacy Rights (CCPA/CPRA)

This section applies to residents of California and supplements the information contained in the rest of this Privacy Policy. Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), California residents have specific rights regarding their personal information.

7.1 Categories of Personal Information

In the preceding twelve (12) months, we may have collected, used, and disclosed the following categories of personal information, as defined by the CCPA/CPRA:

•        Identifiers: Name, email address, phone number, mailing address, IP address, account name.

•        Customer Records: Name, address, phone number, financial information.

•        Commercial Information: Products purchased, obtained, or considered; purchasing histories and tendencies.

•        Internet or Electronic Network Activity: Browsing history on the Services, search history, interaction with advertisements.

•        Geolocation Data: Precise or approximate location derived from IP address, QR code scans on our products, and device-level location services.

•        Inferences: Profiles reflecting preferences, characteristics, behavior, and attitudes drawn from the above.

7.2 Your Rights Under the CCPA/CPRA

As a California resident, you have the following rights:

•        Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes for collecting or selling your personal information, and the categories of third parties with whom we share your personal information.

•        Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.

•        Right to Correct: You may request that we correct inaccurate personal information we maintain about you.

•        Right to Opt Out of Sale/Sharing: You have the right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising. You may exercise this right through the opt-out link on our website.

•        Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information, you may request that we limit its use to purposes necessary to provide the Services.

•        Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

7.3 How to Exercise Your Rights

To submit a request, contact us using the information in the Contact section below or use the designated links on our website. We will verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf, provided the agent can demonstrate proper authorization.

We will respond to verifiable consumer requests within forty-five (45) days of receipt, as required by law. If we need additional time, we will inform you of the reason and extension period (up to an additional 45 days).

7.4 Do Not Sell or Share My Personal Information

We may share personal information with third-party advertising partners in ways that may constitute a “sale” or “sharing” under the CCPA/CPRA. You may opt out of this by using the “Do Not Sell or Share My Personal Information” link on our website. We also honor the Global Privacy Control (GPC) signal as a valid opt-out request for the device and browser from which the signal is sent.

7.5 Financial Incentive Programs

From time to time, we may offer financial incentive programs (such as discounts or loyalty rewards) in exchange for the collection, retention, or use of your personal information. We will provide you with the material terms of any such program at the time you sign up, and participation is voluntary. You may withdraw from any financial incentive program at any time by contacting us.

8. Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

9. Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 16. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

10. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

11. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

•        Right to Access / Know: You may have a right to request access to personal information that we hold about you, including the categories and specific pieces of information collected.

•        Right to Delete: You may have a right to request that we delete personal information we maintain about you.

•        Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.

•        Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

•        Right to Opt Out of Sale or Sharing for Targeted Advertising: You may have a right to opt out of the “sale” or “share” of your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising.”

•        Managing Communication Preferences: We may send you promotional emails and text messages. You may opt out of promotional emails by using the unsubscribe link in our emails. You may opt out of text messages by replying STOP. If you opt out, we may still send you non-promotional communications, such as those about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests.

12. Data Sharing with Content Partners

As described in Section 4.3, when you purchase products associated with a particular Content Partner, we may share your personal information with that Content Partner. This section provides additional details about how that information may be used.

•        Purpose: Content Partners receive customer data to better understand their audience, to communicate with fans about upcoming releases, events, and merchandise (subject to applicable law and your communication preferences), and to improve the products they offer.

•        Scope of Data Shared: We may share your full customer profile, including name, email address, phone number, shipping address, and complete purchase history as it relates to that Content Partner’s products.

•        Your Choices: If you do not wish for your information to be shared with Content Partners, you may contact us before or after making a purchase. Please note that opting out of Content Partner data sharing may limit certain features or communications related to those products.

•        Content Partner Obligations: Content Partners who receive your information are contractually required to use it only for the purposes described above and in compliance with applicable privacy laws. Content Partners may not sell your personal information to unrelated third parties.

13. QR Code Data Collection

Our products may include QR codes that, when scanned with your mobile device, direct you to digital content, product information, authentication pages, or other experiences related to the Services. When you scan a QR code on or associated with our products, we may automatically collect the following information:

•        Geolocation: Your precise or approximate geographic location at the time of the scan, derived from your device’s GPS, Wi-Fi, cellular network, or IP address.

•        Device Information: Your device type, operating system, browser type, screen resolution, and unique device identifiers.

•        Time and Date: The date and time of each scan.

•        Scan Frequency: How often you or others scan a particular QR code.

We use this data to understand how and where our products are being engaged with, to improve the customer experience, to verify product authenticity, and to provide relevant content. This data may also be shared with the applicable Content Partner (as described in Sections 4.3 and 12) so they can better understand how and where their products are being used by fans and customers.

Your Choices: Scanning a QR code is voluntary. If you do not wish to share your location data, you can decline location permissions on your device when prompted, or you can choose not to scan the QR code. Even if you decline location permissions, we may still collect approximate location information based on your IP address.

14. User-Generated Content

We may offer features that allow you to submit, upload, or post content on or through the Services, including product reviews, ratings, photos, images, videos, comments, testimonials, and other materials (“User-Generated Content” or “UGC”). UGC also includes content you post on third-party social media platforms that tags, mentions, or references CUVR or our Content Partners (for example, tagging @CUVR in a post featuring one of our products). This section describes how we handle UGC.

14.1 What We Collect

When you submit UGC, we may collect the content itself (including any metadata embedded in photos or videos, such as location data or timestamps), your name or username, your email address, and any other information you include in your submission.

14.2 How We Use UGC

By submitting UGC to us, you grant CUVR a non-exclusive, royalty-free, perpetual, irrevocable, worldwide license to use, reproduce, modify, display, distribute, and create derivative works from your UGC in connection with the Services, our marketing and advertising efforts, our social media channels, and any other business purposes. We may use your UGC to:

•        Display your review, photo, or testimonial on our website or product pages.

•        Feature your content in our marketing materials, email campaigns, social media posts, or advertisements.

•        Repost, clip, reshare, or create derivative works from social media content in which you tag or mention CUVR or our Content Partners.

•        Share your content with the applicable Content Partner for their own promotional use in connection with their products sold through our platform.

•        Improve the Services and develop new products or features.

14.3 Public Visibility

Please be aware that any UGC you submit may be made publicly visible on the Services. Do not include personal information in your UGC that you do not want to be publicly available. We are not responsible for any personal information you choose to include in your UGC submissions.

14.4 Removal Requests

You may request the removal of UGC you have submitted by contacting us using the information in the Contact section below. While we will make reasonable efforts to remove your content from the Services, please be aware that cached or archived copies of your UGC may persist, and content that has been shared with or republished by Content Partners or other third parties may not be within our control to remove.

14.5 UGC from Minors

We do not knowingly collect UGC from children under the age of 16. If you are a parent or guardian and believe your child has submitted UGC to us, please contact us immediately so we can remove it.

15. International Transfers

Our Services are intended primarily for users in the United States. If you access the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. By using the Services, you consent to the transfer of your information to the United States.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law. If we make material changes, we will notify you by email or through a prominent notice on our website prior to the change becoming effective.

17. Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

CUVR LLC

Email: Info@CUVR.art

Address: 7168 Weddington Rd, Suite 148, Concord, NC 28027

For SMS-related inquiries, you may also reply HELP to any text message received from us.